Collected Works :)
Sometimes, new clients don’t really appreciate the seriousness of the situation and commission “just the logo.” A decision like this, however, often impacts subsequent stages of these projects—without a comprehensive brand book, we don’t have rules on logo usage, color usage, and allowed alterations. That wasn’t the case with Gray Moka, however. We developed an exhaustive brand book for the company which then allowed us to comfortably move on to designing packaging and the website layout.
We focused primarily on designing the main page, individual product sites, and the cart view. These three moments are decisive in the purchase process—you can use them to encourage the customer to complete the purchase, but when implemented poorly they can give him reason enough to leave.