Are your website visitors able to easily reach the information you’d like them to have, are they behaving as you’d expect them to? You know, are they buying your products, filling out contact forms, downloading your e-book, subscribing to your newsletter? Is your website working properly on all available devices, with load times below three seconds? Does it properly communicate what your brand has to say?
Digital agency
Your website is usually the first place that your prospective clients will check out when looking for information about you, your products and your services.
Case studies
User First
Work on a website usually begins with learning everything there is to know about your company and the people you want to reach with your message. They will comprise the core of the process. Throughout project duration, we’ll ponder what they consider important, whether they’ll be able to move across the site, to understand your brand’s message, whether the infographics, pictures, and texts on your site are comprehensible and clear, and whether using the site would be equally frustration-free on either phones, tablets, or computers.
User Experience
When designing a website, we focus primarily on HOW IT WORKS rather than how it looks. We’ll determine what’s best for you and the user, design user journeys, create a “clickable” mockup that we’ll then use to test our hypotheses with real-life users. Knowing’s much better than guesstimation.
Design
Good design sells, period. Some websites may not look all that hot, but they still manage to push products. True enough. But they could be doing much better if only someone put some effort into selecting proper typography, appealing visuals, animations; to put it simple, if someone only had a proper designer on staff. A well-designed website boosts a vendor’s credibility, improves user retention, is emotive, and help your clients reach your products and services as quickly as possible.
Development
We work with one of the most popular content management systems on the planet—Wordpress. Given the years we spent with it, we can make it do more or less anything we want. We can tweak it to an extent that will allow the client to perform basically any operation without needing external support. Over the years, we’ve deployed it hundreds of time and only had to set up dedicated workshops for the system only a handful of times.
Mobile E-commerce
Our customers sell more on mobile than on desktop systems. And the shift toward mobile is global. According to a 2016 Shopify report, more than half of all online purchases are made through mobile versions of website. We specialize in creating online stores based on Woocommerce and Shopify engines.
Mobile first
The mobile revolution is a fact. Check your website’s analytics—most visits will come from phone and tablet browsers. Why, then, should we use design principles that went out of date five years ago? Nowadays, it’s a much better call to work on the mobile version of your website first, and the desktop version second.
Performance
If a user visiting your website has to wait more than 3 seconds for text and images to begin populating it, there’s a 1-in-5 chance they’ll leave. There’s no deep philosophy to it—the longer it takes to load, the more you’ll be losing. We create websites with efficiency first in mind. What’s our process of creating a website look like?
What’s our process of creating a website look like?
01. Kick-off
OK, let’s assume that you chose us to deliver your new website, the contracts were all signed and received by legal, and we’re ready to go. We open the process with a kick-off meeting during which we ask you a lot of questions about your business, products, your competition, customers, and plans for the future. In other words, we’ll be engaging in in-depth discussions on what it is we want to achieve with the new website.
02. Information architecture and user flow diagram
Okay. The next step involves figuring out which information plays a key role on your website, what should be put front and center, what the content hierarchy should be. Then, we design user journeys for subpages, for the initial and subsequent visits.
03. UX design
At this stage, we develop a clickable mockup of the website. We don’t do a full layout just yet in order to focus your attention on what’s important right now—how the website FUNCTIONS. The mockup features select clickable elements, the pictures and texts are replaced with placeholders. What does such an approach give us? First and foremost, the ability to make quick changes. Before we jump into cost- and time-intensive design and coding efforts, we can test the website against real-life users and catch potential problems early on—will the users be able to quickly find a given product, will they be able to deal with filters, whether information on free shipping and the returns policy will be visible and comprehensible, etc.
04. UI design
The next stage involves designing the layout. We’ll present you with layout options for a selected subpage—main page, product listing, product page, etc. After picking a specific direction and rectifying any mistakes, we move on to designing subpage layout. At this stage, we focus primarily on properly communicating your brand’s message. Is the visual language capable of reaching your target audience? Will it be able to inspire the emotions you’re interested in?
05. Front-end development
From this point on, you’ll be less involved with the project. After you sign off on it, the layout will be given to developers who will then turn it into code. The most important aspect of this stage is ensuring that the website is efficient and works well on all the popular Web browsers—on desktops, mobile phones, and tablets (responsive Web design). The website will albo be meticulously optimized for search engine visibility and traffic.
06. Content management system
The next step involves integrating all our prior work with a system that will allow you to manage website content on your own. In the majority of cases we deal with, WordPress, the most popular CMS on the planet, will be the most feasible choice—we recommend it primarily because it’s very easy to use but also because when it’s set up “properly,” WordPress goes very well together with Google services.
07. Testing and Implementation
Before it’s launched, the website is subjected to a series of browser and functional tests. We examine the functioning of all the implemented features on a battery of pre-approved testing devices. If all the planned tests are passed, we launch the site. Then we open the champagne, fire up the fireworks, the likes.
08. It’s Only the Beginning
When it comes your company website, the worst thing you can right now is to leave it be and wait four years before committing to a redesign. We always try to encourage our clients to keep working on improving the site in a more or less continuous manner—methodically reviewing traffic analytics, monitoring the website’s pain points, testing, and ultimately introducing changes. Such an approach is much less expensive and much more effective than developing a new website from scratch. See what we can still do for you from the point of launch forward and how to get the most of your marketing efforts.
Thinking about what you can do to improve your website?
Drop us a line, give us a call, send a brief.