What can you do to pull more traffic in? Are you planning on promoting your new company, new product, new service? Do you want to boost your traffic and improve sales in your online store? Digital is the best place to spend your marketing budget. First and foremost, because in most cases you will be able to measure the effectiveness of your efforts. Second, because the attention of your target audience is already locked on the glowing rectangles we all carry around in our pockets. Seriously, look around you—how many of your friends told you about something they saw on TV? When was the last time someone brought a newspaper to work? Do you remember any of the billboards you pass on your commute?